“As of July 2012, Google answers over 3 billion queries every day from users in 180 or more countries around the planet. That translates to at least 35,000 queries every second.”Courtesy: http://goo.gl/PjLztu
Internet is a tsunami of information which keeps on getting more and more tidal, unless someone tames it with apt logic and stringent algorithm. This is done for the user and only for offering them the most relevant result. Well this is what Google is all about, and as always they have once again made the rounds. Google has completely changed its algorithm deepest since 2010. Now, Google Hummingbird is a reality. Are we ready for that? Lets stand up.
A new algorithm change, or not?
In fact, on September 26, 2013 Google announced the latest and most dramatic change in the algorithm during the celebration of the event that took place in the garage where Larry and Sergey founded the company 15 years ago.
According to Google, Hummingbird has been running for a month without us knowing about it, till it was confirmed with an official launch. One of the important things that should be noted is that according to some statements by company executives, such as Amit Singhal,“the introduction of Hummingbird represents the most dramatic change in the algorithm after Caffeine in 2010 “.
The reason is that the cute little bird comes to represent a reversal of the algorithm and a modification as if it witnessed in the case of Google Panda and Google Penguin. Thus, it can safely be said that if Google Search engine is a car Google Panda and Google Penguin were its customization for better efficiency. But now with Hummingbird in the scene the whole structure of the car and primarily the engine gets a new soul. So, now you must learn to Drive on this Beast carefully!.
Do I have to worry about my blog with the new algorithm?
Here comes the good news. While it is true that the information on new Google Zoo animal still has a trickle and still have to wait, but at first it is assumed that Google should not be aggressive with Hummingbird (as occurring with Panda and Penguin).
This off course is in theory; you had to worry about it from before. A Google executive asks us all to stay calm with the following statement:
“There’s nothing new or different SEOs or publishers need to worry about. Guidance Remains the Same, it says: have original, high-quality content”
Ultimately the baseline remains that we all must continue creating powerful content, consistent and original, for our brand. But firstly let’s know it deeper…
What is Google Hummingbird?
Now the new algorithm will be more oriented to give greater weight to more complex queries than the typical lifetime searches based only on keywords. But what we mean with “more complex searches”?, the answer is all those kind of searches that are similar to human conversations. (Go through the examples you’ll understand perfectly )
Go slowly. In recent years we are seeing a trend of searches which shows curious users trying to search like a personal conversation rather then caveman English orientation of goggle SERP keyword, and thus they are making direct questions instead of searching with broken sentences without any grammatical base and just focusing over specific keywords. This has made the whole game more humane.
The algorithm has evolved in this line. Here are some examples:
Suppose you want to buy a washing machine. Before what worked best was to introduce the keyword string “buy washing machine”. Well from now on (once you get the algorithm land to your end) obtain more accurate information terms like “Where to buy a washing machine near my house.”
That is, it is not based on keywords but on the whole meaning of the sentence and relies on its technology to meet our location and thus report more accurate results.
“Another example can be even better: After the introduction of Hummingbird when we introduce into Google search box “show me pictures of the Delhi” the search engine will show a range of images to choose from related with the city Delhi.”
This is simply awesome. Now even my grandmother can use Google and get the right result without any hiccups.
With Hummingbird Google became more humane and smarter than ever. The new flying bird (the penguins do not fly …. right?) Is not merely an update of algorithmic heights, its adding human conditions to the whole process and creating a friendly searching environment whenever someone does a search.
The keyword-based SEO dying
Semantic era is now here. Google tries to understand Internet users in a non-robotic (as happened with keywords) and more human way.
The age old concept of SEO has always been revolving around gaining presence for the desired keyword in the first page of Google SERP page. For this purpose high-quality content were produced and more and more emphasis where given over self branding and this resulted to a pile of content which were redundant in tone and exaggerating about the quality of the service, product, story or any other thing they promote.
This whole ball game changed for good with the social networks coming into the scene. Now real time people were talking among themselves about the quality, rating and giving reviews. All these added to the whole value establishing process of any search result and this made Google go towards the concept of long tail keywords which were more human and more concentrated towards conversational approach. The strongest signal which is now considered by Google is usefulness and likability of anything that you share for the user.
Earlier people used to go for the keyword linking within the anchor text. But, now they are subtracting the weight and focusing on more over useful content and right distribution of it. Now people are using elaborated sentences with specific meaning..
How I can benefit from the new algorithm?
Learn and understand the concepts of Long Tail SEO, later go further into this, but basically it’s about creating content aimed at specific niches speaking of a very specific content, for example, suppose we have a vehicles rental shop:
• This is not Long Tail: Rent BMW
• This is: Rent BMW in Delhi
Another point that I think might be interesting is to try publishing titles asking questions.
Example 1 for future search string.
If you had a store e-Commerce clothes
• Where to buy cheap clothes in Delhi
• Sweatshirts white label in the capital
• Jackets sale online for Rs 20
Example 2 for future search string.
If you had a blog of Animals
• Where to get best brush for my dog’s teeth
• Where adoption of pets are done for free in Delhi
• How to train my Bulldog
In short attacks of Long Tail SEO terms and asking questions is now here and we all must welcome it for the betterment of search environment and information channelization.The traffic is going to reach long-term bloggers through the posts based on questions, and not only through the effects of Google Hummingbird, but also through recent addition of voice search in the search.
And you, what do you think the new algorithm is about? Does your blog playing the right tune already? If not, ask me HOW.